Hasta La Creative!

At McDonald’s, sharing some chicken McNuggets with her daughter mom runs into “Dreamy Leamy” the teacher. Awkward.
This is a hilarious use of voice-over. Shot by Rocket Science’s Declan Lowney (Father Ted, Moone Boy, Alan Partridge: Alpha Papa), the VO tells how McDonald’s only use 100% chicken breast meat and 100% Irish beef, and nothing else, in all chicken and beef menu items. It then gets seriously sidetracked, as does the mum, because Dreamy Leamy walks in. Voiced by comedian Bernard O’Shea.

Karen Muckian, Account Director at TBWADublin, explains: “This campaign is all about credibility. People want to feel that they have permission to go to McDonald’s rather than a local sandwich shop or high-street coffee chain. They want to feel guilt free when they’re going to have lunch in McDonald’s, and the campaign informs them that they can be because McDonald’s only serves high-standard, quality food. The biggest challenge for us was marrying the humour and emotional connection without trivialising the message – but Declan was the perfect man for the job.”

See also the 100% Irish beef commercial in the same campaign.