Jul 29

McDonald’s: Directional Campaign – French Fries

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McDonald’s Print Ad - Directional Campaign – French Fries
McDonald’s Print Ad - Directional Campaign – French Fries
McDonald’s Print Ad - Directional Campaign – French Fries
McDonald’s Print Ad - Directional Campaign – French Fries
McDonald’s Print Ad - Directional Campaign – French Fries
McDonald’s Print Ad - Directional Campaign – French Fries
McDonald’s Print Ad - Directional Campaign – French Fries
McDonald’s Print Ad - Directional Campaign – French Fries

McDonald’s shows the way in its new directional campaign featuring its iconic French fries.

In advertising, showing a brand’s direction is usually summed up to its logo and a arrow. McDonald’s France decide to stand out with a directional campaign inspired by an emblematic artistic movement of the 21st Century: minimalism.

Pictured on a color patch, French fries shows the way. According to the direction, 8 colors are proposed to make 64 different combinations.

Thanks to this new campaign, you’ll never take the wrong way anymore!

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