May
05
McDonald’s Created a Live, Virtual Ramadan Hourglass to Show When It’s OK to Break Fast
Posted in: UncategorizedMcDonald’s in Saudi Arabia has found a clever workaround to promote the brand throughout the Islamic holy month of Ramadan, during which Muslims fast between dawn and sunset, breaking their fast after sunset at the Iftar evening meal. The advertising of food during this time is not allowed, so Leo Burnett Saudi Arabia has created…
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