Jul
23
McDonald’s Aims to ‘Evolve’ Dollar Menu
Posted in: Uncategorized
CHICAGO (AdAge.com) — Admitting to problems with franchisees over a platform that's behind much of its turnaround, McDonald's is determined to tweak its dollar menu until it's profitable. In a second-quarter earnings call with analysts Wednesday, Ralph Alvarez, the chain's president-chief operating officer, cited increased commodity costs, declining margins and franchisee profitability for the change.
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