Mar
26
McDonald’s $300 Million Acquisition of Dynamic Yield Will Beef Up Its Personalization Efforts
Posted in: UncategorizedIt’s no deal from the Dollar Menu, but McDonald’s acquisition of Dynamic Yield, a personalization company, is ramping up its digital transformation. According to CNBC, the acquisition was worth more than $300 million and goes to show just how much of a bet McDonald’s is willing to take to increase its personalization efforts and to…
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