Aug
31
McCann's AI Creative Director Couldn't Top a Campaign By an Actual Human
Posted in: Uncategorized
A human just beat McCann Erickson Japan’s AI creative director in a challenge for the most effective campaign. Still, there’s bad news for creatives worried computers might one day replace them: The race was pretty close.
Back in June, the agency created two commercials for Mondelez brand Clorets Mint Tab and asked ordinary people to vote online on which one communicated the product message better.
One ad was dreamed up by Mitsuru Kuramoto, a creative director who is also a TV writer. The other was suggested by AI-CD , a project conceived by millennials who work at the agency. The human won 54%-46%.
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