Hasta La Creative!

McCann Worldgroup was won the protest it filed this summer against the Army’s Government Accountability Office alleging that its elimination from a review for the Army’s business was “arbitrary and capricious.”

According to a GAO Bid Protest Docket, GAO Attorney Scott H. Riback “sustained” — or upheld — McCann’s protest, which means the contracting office must consider the agency group’s proposal for the business. The Army has not yet settled on a winner.

It also means the agency won’t have to follow through on plans, according to one McCann executive, to take the matter to the Court of Federal Claims if the protest had failed.

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