Hasta La Creative!

Prior to taking the stage for The Economist Creative Summit at Advertising Week, agency head panelists started an impromptu game of digital-age Taboo. Banned terms included “native advertising,” “big data” and “Manchester United” (two out of five panelists were Englishmen, and moderator Adam Clyne, managing director at TVC International, followed up introductions with an apology for his Northern English accent.)

McCann New York CEO Chris Macdonald lost the game early on “data” did him in and he owes either two or three rounds of drinks depending on who you ask.

As Mr. Clyne kicked off the panel, the group quickly regretted keeping “content” off of its banned word list.

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