Mar
05
Mazda’s Review of $150 Million Advertising Account Deals Another Blow to Doner
Posted in: Uncategorized
CHICAGO (New York) — Embattled independent agency Doner — which is adjusting to the loss of its longtime CEO Alan Kalter and dealing messy legal battles — is now facing the potential loss of its biggest piece of business: Mazda. The automaker today confirmed its estimated $150 million North American advertising account is in review, and a spokesman told AdAge the duties up for grabs encompass "basically all the work Doner handles."
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