Mazda Hopes Redesigned Miata Can Revive Category


Mazda Motor Corp. is betting a lighter, sportier, more fuel-efficient redesign will offset the next MX-5 Miata’s lower horsepower — and rekindle waning demand in the roadster segment.

In Japan, where the car went on sale last week, Mazda even lowered the entry price to woo buyers. But the real test is North America, where the roadster goes on sale this summer with a higher sticker. The new MX-5 Miata will start at $25,735. That’s a price bump of $945 over the outgoing 2015 model. Both prices include shipping.

North America is the tiny Japanese carmaker’s biggest market, accounting for nearly a third of its global sales.

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