Maytag Plug-In Eliminates Political Smears From Social Media
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Ever wish you could block negative political commentary from your social-media feeds? Maytag believes it has found a way to do so and help sell stainless-steel appliances at the same time.
The Whirlpool Corp. brand is launching a plug-in for the Chrome desktop browser that that will replace political “smears” with humorous content it promises will be non-annoying. The idea is to promote Maytag’s fingerprint- and smear-resistant stainless steel, available on all of its new appliances.
Maytag embarked on the project because of two pieces of feedback from consumers, said Brendan Bosch, senior brand manager. “The first was that stainless steel can be really difficult to clean and easy to get dirty,” he said. “The second was more about social media, that most people find negative political chatter to be one of the most annoying things they come across. So we thought it would be fun to combine both of those insights by creating a plug-in.”
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