Hasta La Creative!

Few go into advertising primarily to enjoy the pleasure of generating new business. It’s a bit of a grim activity in the best of times, and worse than that today. With times as they are, I suggest never removing your new biz hat and consider every industry event and social occasion a sales opportunity. Your survival may depend upon it.

Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website copy development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.