Hasta La Creative!

There’s a new marketing executive making the wake-up calls at Mattress Firm. The Houston-based retailer has appointed Scott Thaler chief marketing officer. Thaler, an ad agency veteran who had been with Zimmerman Advertising, most recently as chief integration officer, started working at the brand in April.

Thaler, who leads an internal team of around 50, succeeds Sicily Dickenson, who parted ways with the company earlier this year after roughly a year in the job.

“This brand has grown to be a major mover in the sleep and mattress industry; we’re helping to bring it to the next level,” Thaler says, adding that he’s focused on consumer experience. “Building the brand doesn’t help in today’s retail world if a retail brand is not around long enough for consumer to be shopping there,” he says.

Continue reading at AdAge.com