Hasta La Creative!

Before Pantene was not sorry, Barbie was unapologetic.

The shapely doll’s turn in Sports Illustrated’s 50th anniversary swimsuit edition earlier this year stirred widespread controversy, drawing both detractors and defenders. The latter, of course, included Mattel, which maintains the campaign is about Barbie the legend and how far she’s come — hence its #unapologetic hashtag and ad copy acknowledging “constant criticism.”

By the toymaker’s logic, Barbie may have begun her “career” as a swimsuit model, but over the years evolved into a multifaceted business person similar to real-life models featured over the years in the Sports Illustrated issue including Heidi Klum, Tyra Banks and Kathy Ireland.

Continue reading at AdAge.com