Mater Natura: Men, Chameleons, Flowers, Cockroaches


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Mater Natura

Primitive men discovered fire. Present men discovered how to be primitive.
Denounce forest fires. Protect life.

Chameleons change color. A lot of them are turning grey.
Denounce forest fires. Protect life.

Those were the times when flowers used to exhale perfume. Instead of carbon monoxide.
Denounce forest fires. Protect life.

In a nuclear disaster, only cockroaches survive. In a forest fire, not even them.
Denounce forest fires. Protect life.

Advertising Agency:CCZ WOW, Curitiba, Brazil
Creative Director:Rodolfo Amaral
Art Director:Emerson Ferreira
Copywriters:Rodolfo Amaral, Fernando Pellizzaro
Photographer:Stanislav Aristov

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