Marvel, Samsung's VR Experience Throws You Into an Epic Avengers Battle
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Can’t wait until Friday to get your Avengers’ fix? Samsung Mobile has teamed with Marvel to create a virtual reality experience that throws you into the heart of an epic Avengers battle.
To promote the new Galaxy S6 phone and Samsung’s tie-up with the upcoming Avengers: Age of Ultron film, which hits theaters tomorrow, Samsung and Marvel worked with 72andSunny to create a film and mobile campaign that also happens to promote the electronics giant’s Gear VR headset.
It begins with “Assemble,” a pair of online “recruitment” films directed by The Amazing Spider-Man’s Marc Webb. They show a young boy, a female engineer and pro athletes — surfer John John Florence, soccer star Lionel Messi, Green Bay Packers running back Eddie Lacy and cyclist Fabian Cancellara — receiving mysterious suitcases that match each to an Avenger and send them to a secret hideout. There, they train to become the heroes with the help of the Galaxy S6 and Gear VR headset. The mission later broadens out to the wider audience of Avengers fans and then invites them to partake in a 360-degree viewing experience on an Android device or through the Gear VR headset via an app available in the Oculus VR store today.
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