Jul
25
Martin Sorrell Slams Holding Companies’ Data Strategies and Insists Facebook and Google Are Not ‘Frenemies’
Posted in: UncategorizedMartin Sorrell has examined the ways major holding companies are approaching advertising’s biggest challenges regarding customer data, and for the most part he is unimpressed. The former WPP CEO and current executive chairman of S4 Capital opened Adweek’s inaugural NexTech conference this week with a keynote discussion that touched on many of the topics covered…
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