Mars Mollfies Production Groups Roiled by Pay Policy
Posted in: Uncategorized
Mars Inc. seems to have placated ad-production trade groups who had blasted the candymaker’s 120-day payment term policy, but the impact on agencies is still unclear.
Fearful that the controversial practice could severely harm companies that make and edit the candy giant’s ads, the Association of Independent Commercial Producers sent a letter to Mars Global Chief Marketing Officer Bruce McColl stating that the policy would “simply decimate the way this industry operates.” The group, known as AICP, represents companies involved in 85% of all domestic commercials aired nationally.
The Association of Independent Creative Editors — representing editing, visual-effects, audio-mixing and video-finishing studios — also sent Mars a letter saying the policy is “patently unfair” to its members and “directly threatens their financial future.”
Post a Comment