Hasta La Creative!

In case you doubted that absurdist advertising is now the go-to approach for candy companies, this new spot for Mars Bar should be a good reminder.

Created by U.K. agency AMV BBDO, “Winning” features a soulless ginger who’s trained his dog to jump, only to be outdone by the guy with a Mars Bar.

The ad hits all the typical checkpoints for a modern zany ad: funny animals, a surreal punchline that takes too long to deliver and a retro reference to the 1980s (the song is Crockett’s Theme from Miami Vice).

“Winning” isn’t a bad effort, even if it is built around an Internet term that quickly wore out its welcome four years ago.