Marqet: Work in Progress
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Marqet is a new chain of concept stores, focusing on fashion and design for modern work life. The first campaign is based on the new concept ”Work in progress”.
The idea for the campaign is about feelings of pointlessness and stress that can surround many modern workplaces. research shows that 74% want a meaningful job, with a higher purpose. How many of us can honestly say that we have that?
”We wanted to capture a feeling a lot of us sometimes have towards our jobs. Don’t we all stress too much about stuff that doesn’t really matter to the world?”, says marketing director Mikael Kruse
”The idea pretty much comes from our own lives. I have often had a lot of anxiety while trying to find the perfect turd, and it will most likely happen again.”, says Johan Holmström, creative.
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