Hasta La Creative!

McDonald’s U.S. Chief Creative Officer Marlena Peleo-Lazar is leaving the chain, Ad Age has learned.

Ms. Peleo-Lazar is a key player in advertising creative for McDonald’s, which spent $1.43 billion in U.S. advertising last year, and was instrumental in the creation and implementation of the company’s global “I’m lovin’ it” tagline.

A 14-year company veteran, Ms. Peleo-Lazar oversees creative execution of national and local marketing for the chain, coordinating and approving thousands of pieces of creative. She also has input on strategy for creative briefs, concepts and their ultimate execution, according to people familiar with the company.

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