Feb
07
Marla Kaplowitz of the 4A's is an agency cheerleader in a difficult season
Posted in: Uncategorized
Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!
In a time where there is no shortage of gloom and doom in the agency landscape, the job falls to Marla Kaplowitz to be its biggest booster. Kaplowitz, the president and CEO of industry trade body the 4A’s, joins this episode of the Ad Lib podcast to field questions about the myriad challenges facing the agency landscape and what the 4A’s is doing about it, to the extent it can.
From the agency talent crunch and brands bringing advertising capabilities in-house to an FBI investigation into agency media-buying practices launched last fall, we dig into the agency state of play as 2019 gets under way.
Post a Comment