May
01
Marketing with Stereotypes – Lamborghini: Feel Italian Wherever You Are
Posted in: UncategorizedEvery country has its stereotypes, and Italy is no exception. This Lamborghini ad campaign, titled Feel Italian Wherever You Are, is a great example of how cultural typecasts can be used as an advantage in marketing a brand.
The images show three different views from the windows of a Lamborghini, …
Post a Comment