Marketers, What's Your Covfefe Strategy?
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Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Wednesday, May 31:
One of the running in-jokes at Ad Age among the editors and reporters has to do with the fact that whenever something stupidly viral happens in the culture, random publicists will quickly email to suggest why the CEO they represent is an expert on it, or why the product they shill is relevant to it, or why Ad Age should be doing a story about how “savvy” marketers can “leverage” said stupidly viral thing. Now that President Trump has unleashed covfefe (see No. 1, below), I’ve actually already decided on my own personal covfefe strategy — with a little help from the Merriam-Webster Twitter account (see the last line in the tweet embedded in No. 7, below). Anyway, let’s get started …
1. Covfefegate! “And on the 132nd day, just after midnight,” Matt Flegenheimer of The New York Times writes, “President Trump had at last delivered the nation to something approaching unity — in bewilderment, if nothing else. The state of our union was covfefe.” Flegenheimer’s piece is a wry tick-tock of the social media reaction to Trump’s now-deleted 12:06 a.m. tweet (“Despite the constant negative press covfefe”) — including the president’s own 6:09 a.m. folllow-up tweet.
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