May
20
Marketers Want Cable to Move Faster on Addressable, VOD Projects
Posted in: Uncategorized
NEW YORK (AdAge.com) — If Deborah Wahl Meyer, chief marketing officer of Chrysler, seemed impatient during her keynote speech Tuesday at the National Cable and Telecommunications Association Cable Show in New Orleans, it's understandable. Addressable advertising, the industry game-changer marketers such as Chrysler have been asking the operators to create for them for years, is still nowhere near wide deployment.
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