Marketers Take a Trip to 2020 in News Corp's Home of the Future
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A wardrobe that matches your outfit to the weather forecast. An online shopping assistant who knows you well enough to purchase new products for you. Art that adjusts itself to your mood.
These futuristic concepts are a reality in a 2,000 square foot “Home of the Future,” created by News Corp and ad tech company Unruly in partnership with marketers including Amazon Launchpad, PepsiCo, Heineken, eBay, Unilever, HTC, Nokia Health, and Tesco.
The installation opening today in London has been created to give marketers and agencies a first-hand experience of the connected home, and a chance to think about how they might use it to engage consumers. It will be a permanent fixture at Unruly’s London office and a pop-up version will be installed at the Cannes Lions International Festival of Creativity next month. Another temporary version has been set up at Unruly’s New York office.
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