Hasta La Creative!

Despite widespread increases in content-marketing budgets, b-to-b marketers are still struggling to translate their content-marketing efforts into actual businesses results, according to a new study conducted by Forrester in conjunction with the Business Marketing Association and and the Online Marketing Institute.

Just over half — 51% — of marketers told Forrester their content marketing efforts are only somewhat effective; 27% rated the strategy as “neutral”; 6% said it was somewhat ineffective at delivering value; 1% said it was not effective at all.

“Marketers are still struggling to figure this out,” said Forrester VP Laura Ramos, who wrote the study. “They’re doing a lot of things around content marketing, but they fully admit they don’t think it’s going that well.”‘

Continue reading at AdAge.com