May
05
Marketers Sound Off as Facebook Closes Oculus Story Studio
Posted in: Uncategorized
Facebook said late Thursday that it’s shutting down its Oculus Story Studio, causing some marketers and agencies to question if that means game over for virtual reality.
“If VR is not a priority at Facebook, then why should it be a priority for us?” asked Craig Elimeliah, managing director of creative technology at agency VML, which has worked on virtual reality campaigns for brands like Gatorade and NAPAP Auto Parts.
Elimeliah says the immediate message from Facebook is that VR is not as hot as it was originally perceived to be, suggesting VR content may no longer be a core priority for Facebook.
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