Hasta La Creative!

It’s incredible how lethargic marketers are when it comes to policing the financial shenanigans of their agencies and the media.

Maybe they don’t want to call attention to blatant digital fraud and media kickbacks to their agencies because it would call into question their entire advertising budget and strategy.

Marketers are putting more and more money into digital ads when they know how much of their money ends up in phony clicks on nonexistent websites. They chalk up such irresponsible spending to “incremental waste” much the way they view off-target ad placements. And marketers often don’t challenge the extra money their agencies get from the media because agencies won’t be as prone to squawk about lower fees.

Continue reading at AdAge.com