Hasta La Creative!

Marketers may have started holiday advertising as early as September this year, but so far they’ve actually run fewer holiday ads and have shown at least a little restraint with their creative.

Holiday ad volume is down 8.2% from this time last year, according to ad-tracking firm AceMetrix. That’s largely because of the later Thanksgiving, which falls on Nov. 27 (as opposed to Nov. 22 last year). The retail and technology sectors in particular are holding back, but Jonathan Symonds, exec VP-marketing at AceMetrix, said he expects that cadence to change fairly dramatically once Black Friday hits.

“People are marking off Black Friday with their media plans,” Mr. Symonds said.

Continue reading at AdAge.com