May
26
Marketers Remain Cautious Despite Consumer Sentiment Uptick
Posted in: Uncategorized
Thomson Reuters/University of Michigan Consumer Sentiment Index
U.S. consumers are feeling pretty good right now — as good as they have since the pre-recession days of July 2007, according to one recently released key measure. But many marketers are unconvinced that the so-called new normal is about to be replaced by the old ebullience.
The Thomson Reuters/University of Michigan Consumer Sentiment Index posted a nearly six-year high this month. Its increase since November 2011 is stronger than any since the early 1980s, when the U.S. emerged from back-to-back recessions.
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