Jul
03
Marketers Push Nighttime Products to Awaken Growth
Posted in: UncategorizedThe sleepiest of concepts has become one of the hottest trends in packaged-goods marketing: sundown.
In a push to expand usage and therefore sales, more brands are pushing nighttime versions of such things as makeup removers and laundry detergents that once seemed to work equally well any time of day.
In fact, the percentage of new household products that either had nighttime versions or mention “sleep” or “dreams” more than doubled to 3.5% in the 12 months ended this May vs. 1.6% the prior 12 months, according to Datamonitor.
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