Marketers Push for Mobile Tuesday as the New Black Friday


NEW YORK (AdAge.com) — Black friday and Cyber Monday have become retail mainstays, but Mobile Tuesday? Recent economic woes have eliminated many marketers' ability to invest in emerging media. Still, aggressive mobile-marketing firms and major retailers are introducing programs meant to entice wary consumers this holiday season. One such program is the attempt to create yet another shopping holiday, Mobile Tuesday.

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