Aug
02
Marketer's Playbook: The Future of Customer Experience
Posted in: Uncategorized
Ask any retail expert and they will tell you, the future of brick-and-mortar is about more than shopping.
That insight drove former consultant Rachel Shechtman to open what she calls a “physical retail media outlet” named Story.
Brands pay at least $400,000 to sponsor the 2,000 square-foot store located at 144 Tenth Ave. on the far west side of Manhattan for four to six weeks. Brands use the space to show off new products, track consumer behavior, hold events and use as a content creation studio.
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