Hasta La Creative!

We recently wrote about the State Department informally reaching out to marketers to help in the ongoing communication battle with the Islamic State (aka ISIS, aka ISIL).

But marketers might have a different ISIS fight on their hands, thanks to YouTube. According to CNNMoney, pre-roll ads from companies including Procter & Gamble (Swiffer), Anheuser-Busch (Bud Light) and Johnson & Johnson (Aveeno) have run before video ISIS propaganda videos and jihad-themed videos.

It’s almost impossible to know how many companies’ ads have run before videos like this, but at least two companies were unhappy with the content pairing.

Continue reading at AdAge.com