Marketers: Make Cyber Monday More Than a One-Day Deal
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The customer journey on social media can be simplified like this — brands spend countless hours engaging an audience, working hard toward that elusive moment when a Facebook or Twitter user converts into a customer. The idea is that repeated engagement eventually leads to a sale.
Cyber Monday presents an opportunity for marketers to reverse that journey. With customers flocking to online sales, the opportunity to turn customers into an engaged audience — and even more ambitiously, turn them into marketers — is ripe for brands looking past the holiday shopping season. On no other day is there this much opportunity to leverage online sales to build a loyal social following and a strong base of social influencers.
The job of the marketer on Cyber Monday changes dramatically. Instead of working hard to generate sales and gain customers, marketers will be handed thousands of new customers. What they do with them will most likely deeply impact their marketing success in the future.
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