Marketers, It's Time We Behaved Like Humans
Posted in: UncategorizedWhat do you expect from a brand when you share your personal information? And by personal information, I don’t necessarily mean your name and email address. I mean your search queries, browsing behavior and product interests. So the question is, what do you expect in return when you share this information?
Most people don’t know how much they are actually sharing until they receive an ad in their Facebook newsfeed for the exact pair of shoes they were considering buying an hour ago. Or even worse, they get targeted with an ad for the same duffle bags they just purchasedthat happened to me recently.
As marketers, we collect this data and, yes, it’s personal. We promise value in return. It’s how we use the data that determines whether we’re going to have a successful, long-term relationship or a bad first date.
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