Hasta La Creative!

Let’s give millennials the CMO chair. We know they think they’re ready for it. And maybe they are.

Maybe the CMO role is the most appropriate role for them. They’ve got the highest branding IQ of any generation. They’ve been acting as their own CSMO (chief self-marketing officer). After all, they’ve been promoting their own brand for years. They don’t have channel strategies, they just are. They don’t need words like “content” or “journey,” because to them, it is just “stuff” people “do”.

All millennials, simply because they are such, are already their own brand. They have social channels and platforms of their own. They’ve already developed their brand identity and positioning. They know their tonal guard rails. They know what’s cool to them, and they have an engaged social community that agrees.

Continue reading at AdAge.com