Hasta La Creative!

Brands on Instagram can’t bank on people liking, sharing or commenting on their posts as a way to get those posts in front of more people, including people who may have missed the original post. There’s no algorithm to resurface old-yet-popular posts. Instagram is not Facebook; it’s Twitter without the retweet ripple effect.

The average photo or video posted to Instagram by a brand reaches 25% to 35% of the brand’s followers, said 360i’s VP of social media Matt Wurst.

To get in front of more eyeballs, brands have two options. They can buy ads to to push those posts in front of more people. Or they can pay so-called “influencers” — Instagram users who have amassed large followings — to post photos to their own accounts on a brand’s behalf.

Continue reading at AdAge.com