Aug
23
Marketers: Don't Let Your Brand End Up on Sleazy Websites
Posted in: UncategorizedWhile waiting in line at a copy shop recently, I saw a handwritten sign behind the counter that read, “You can have it fast, cheap or good, but not all three.” Brands and media agencies must keep that thought in mind in the context of programmatic buying. Your brand can serve ads on premium sites, but not on the cheap.
If “cheap” is the highest priority, your ads could land on websites that run unsavory or pirated content, putting the brand at risk of being tawdry by association at best, and legally compromised at worst.
Such is the downside of efficiency in the digital age.
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