Hasta La Creative!

For clients, the mega-merger ended much like it began — with very little communication.

Even the most senior marketers at the holding companies’ biggest clients learned the news in a haphazard fashion — via social media, colleagues or reporters looking for comment. Both Omnicom’s John Wren and Publicis’ Maurice Levy sent out brief, generic emails to key clients in the hours following the official announcement that the deal was off.

Last summer both Publicis and Omnicom executives sold the deal to clients as a way to better wrap their arms around data; increase leverage with media companies like Facebook and Google; and create a one-stop shop for everything from content marketing to app development.

Continue reading at AdAge.com