May
16
Marketer's Brief: Why Toys 'R' Us is auctioning 'sex-toys-r-us.com'
Posted in: Uncategorized
Welcome to the latest edition of Marketer’s Brief, a quick take on marketing news, moves and trends from Ad Age’s reporters and editors. Send tips/suggestions to eschultz@adage.com.
Agencies are obsessed with Cannes, but do marketers care? That’s the debate every June. For Anheuser Busch InBev, the answer is a definite yes. Basking in Dilly Dilly pop-culture glory, the brewer has high hopes for winning a few Lions. Find out more below. But first, we start with a Toys ‘R’ Us web domain fire sale.
Toy sale
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