Aug
23
Marketer's Brief: Why Panera Put Sugar Content on Cups
Posted in: Uncategorized
Welcome to the latest edition of Marketer’s Brief, a quick take on marketing news, moves and trends from Ad Age’s reporters and editors. Send tips/suggestions to eschultz@adage.com.
So much for grams. In this week’s Brief find out why Panera is showing sugar content in teaspoons — and slapping it on cups. Meanwhile, another restaurant chain is trying to have some fun with protest imagery. Risky? Or smart? Read on to find out more
‘We’re not here to be the food police’
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