Mar
21
Marketer's Brief: Should booze makers be paranoid over pot profit potential?
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Welcome to the latest edition of Marketer’s Brief, a quick take on marketing news, moves and trends from Ad Age’s reporters and editors. Send tips/suggestions to eschultz@adage.com.
Kim Kardashian West is taking some heat for her new cosmetics product, P&G has found a new way to kill insects and Welch’s is getting in on the sparkling ros (this one won’t get you buzzed). Find out about that and more below. But first, we check in on how pot might be threatening alcohol brands.
The Absolut Vodka of cannabis?
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