Marketer's Brief: Marcel Has a Fan at Walmart
Posted in: Uncategorized
Welcome to the latest edition of Marketer’s Brief, a quick take on marketing news, moves and trends from Ad Age’s reporters and editors. Send tips/suggestions to eschultz@adage.com.
Publicis Groupe CEO Arthur Sadoun’s decision to forgo Cannes and other industry events for a year to focus on developing the Marcel artificial-intelligence platform drew plenty of criticism across the ad industry. But the nation’s largest retailer is a big fan of the controversial move. Walmart is an every-day-low-cost operation, said U.S. Chief Marketing Officer Tony Rogers. “So I never go to Cannes,” he said. “I’m always going to be for putting that money toward the customer and toward the business.” Marcel could help on Department W, which marshals work from 14 Publicis shops plus outside agencies for Walmart. Rogers also was happy to hear that Interpublic’s R/GA won a media Grand Prix for subsidiary Jet.com’s Super Bowl online counter-programming. Despite the concentration of most Walmart business with Publicis agencies, Rogers said R/GA remains “a valued member of the team.”
Pepsi is seeing red
Post a Comment