Mar
28
Marketer's Brief: Lexus plans an April Fool's joke ad for 'Saturday Night Live'
Posted in: Uncategorized
More fake news
While we are in a giving mood, here’s some more April Fool’s Day brand nonsense:
Buffalo-based storage company Life Storage Inc. is introducing Howie, an AI-powered “smart storage smart bot” that will serve as an on-demand valet and moving companion, accessible via mobile app. Howie can help consumers with all their boxing, moving and storage needs. It may be a joke, but with many brands already using bots and AI-technology advancements on the horizon, is Howie really that far away?
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