Marketer's Brief: Lady Doritos Is Over But the Spoofs Aren't
Posted in: Uncategorized
Parodies of outlandish packaged goods ideas are not new. Jed Feiman, who along with Nehemiah Markos is part of a comedy duo called Never Sad, reached out to Ad Age this week reminding us of this video they made about a year ago mocking over-the-top product segregation, including faux products “Black Tylenol” and “Pepsi for Women.”
Tide wins Super Bowl buzz
Tide’s four Super Bowl spots helped the brand beat all others in the game, at least in mentions across social-media, TV and radio, according to social-listening firm Digimind. The firm found some surprises in terms of who was talking. Only 35 percent were women and only 1 percent between ages 41 and 55groups that might traditionally be thought of as Tide’s consumer base. But it was good news for a brand that wants to reach millennials or Gen Z: 84 percent of people talking about Tide’s ads were 18 to 25, at least by Digimind’s count. The vast majority of mentions were positive (73 percent) but 17 percent were negativemostly folks put off by the ads ignoring the recent crisis around people eating Tide Pods, according to Digimind. Among those who didn’t forget about the Tide Pods Challenge were two New York legislators who on Tuesday wrote to Procter & Gamble Co. asking for a redesign to make Pods less appetizing … and saying they were mulling legislation to that effect.
Post a Comment