Jun
28
Marketer's Brief: Chobani Enters Traditional Yogurt
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Two Spanish-language “symptoms,” Dramtico and Rebelde, are also among the 25 new “hunger symptoms” bars from Snickers this year. Other new phrases for the special packaging, which debuted in 2015, include Space Cadet and Cray Cray. Four lines are returning: Confused, Cranky, Princess, and Sleepy. Hunger symptoms are set to pop up on original, Almond, Peanut Butter Squared, and Crisper varieties this year.
Number you need to know
20% of consumers using Walgreens’ app are 55 years or older. Who says apps are just for the young’ uns? (It might help to be a drugstore app.)
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