Hasta La Creative!

Marigolds, known as the official flower of Dia de los Muertos, were also used by Spotify, which last weekend erected a massive display at a Los Angeles cemetery in honor of Mexican-American musician Jenni Rivera, who died in a 2012 plane crash. Ad Age’s Creativity has more on that effort here.

Reese’s Halloween machine

Plenty of brands are still tapping into Halloween, of course, like Hershey Co., which created a candy exchange vending machine that works exactly as it sounds: insert unwanted candy, receive Reese’s Peanut Butter Cups. Reese’s says it’s the leading Halloween candy, with more than half of candy buyers buying Reese’s. For now, there’s only one machine, which will be set up outside Washington Square Park (5th Ave. between Washington Square North and East 8th St.) on Oct. 31 from 4 p.m. to 9 p.m.

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