Marketer's Brief: A swan song from Sonos CMO
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Welcome to the latest edition of Marketer’s Brief, a quick take on marketing news, moves and trends from Ad Age’s reporters and editors. Send tips/suggestions to apasquarelli@adage.com.
U by Kotex helps create Alliance for Period Supplies
Sanitary pads and tampons aren’t cheap, and they sure aren’t free, so women who are homeless or strapped for funds can’t afford them. That’s why Kimberly-Clark Corp.’s U by Kotex has joined with the National Diaper Bank Network to create the Alliance for Period Supplies, donating an initial round of 2 million period products. Various retailers, starting with CVS, will donate even more over the year in conjunction with shopper-marketing programs. PR shop Ketchum produced a 2-minute launch video with production by Vimby, which will be shared across U by Kotex social channels and shared via such influencers as Nadya Okamoto and obstetrician-gynecologist Jessica Shepherd.
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